In Rome, the 15th Feltrinelli bookstore opens at 85 Via di Boccea. The Feltrinelli Group chain thus aims to “make its cultural proposal increasingly accessible, investing in a neighborhood with a strong identity, traversed by generations and different habits.”
What is born, as stated in a note, is “a bookstore designed for those who live in Boccea, a place dedicated to reading, to discovery and to sharing, destined to become a new reference point for the cultural life of the neighborhood.”
On the occasion of the inauguration planned for November 17, at 6:30 p.m., there will be Amedeo Balbi, Paola Caridi, Gianrico Carofiglio, Diego De Silva, Corrado Formigli and Vinicio Marchioni.
In 1964, Feltrinelli’s first bookstore in the Capital
The Boccea opening is part of a history that binds Feltrinelli to Rome for more than sixty years. A journey begun in 1964, with the first bookstore on Via del Babuino, which brought to the capital “a new way of living books”: not only places dedicated to editorial novelties, but spaces open to discussion and cultural experimentation.
“The history of Feltrinelli in Rome is a history of places, people, and relationships that renews itself for over sixty years. From the first bookstore on Via del Babuino, inaugurated in 1964, we have continued to invest in the city, accompanying its transformations and the evolution of reading habits. Rome confirms itself as a particularly dynamic hub for our Group: against a book market growth of 2.6%, Feltrinelli bookstores in the capital record a rise in book sales of 3.84%, higher by more than one percentage point than the market data. This trend confirms the ability of our network to intercept the demand for reading and supports a development strategy that is increasingly attentive to the specificities of the different neighborhoods. The opening of our fifteenth Rom an bookstore, in Boccea, fits into this path: we want to strengthen our presence in a city where the demand for books continues to grow, reaching new reader bases and consolidating our relationship with local communities,” stresses Barbara Nardi, head of the Canali hub of the Feltrinelli Group.
The new bookstore spans about 200 square meters and offers a selection of 24,000 titles, complemented by stationery, vinyl records and all the services that distinguish Feltrinelli bookstores. A team of 5 booksellers will welcome readers.
